What if we talk about the governing body of golf like the game of golf itself?
Less than two months before the 2008 U.S. Open at Torrey Pines, Fathom was awarded the prestigious USGA account. The USGA knew its organizational contributions to the sport of golf were not well known—even by the most avid golfers. We suggested they stop acting like a traditional, stuffy governing body and make it known that they're open to golfers from all walks of life. The resulting “Everyone’s Golf Club” PSA campaign received the equivalent of $5 million in media support over the four-day event.