Stop Piracy in NYC Campaign

What if we found real victims of “victimless” crimes? What if they were your neighbors?

Due to its enormous criminal and economic impact, the illegal downloading of digital content is a major concern for New York City. So, the Mayor’s office teamed up with a major media company and hired Fathom to bring the message to the people of New York. Our campaign makes the issue personal by connecting the crime to the real potential of lost jobs for nearly 1MM NYers.