Grassroots Campaign
What if we recruited RVers to take our emissions story on the road?
Unlike competitive vehicles, Monaco RV’s diesel vehicles meet 2010 emissions standards inside the engine, which means no additional hassles or loss of freedom for RVers. So we introduced a grassroots campaign called “PreseRVe our Freedom”, inviting passionate RVers to become “freedom fighters” by spreading the word among their peers. It included targeted digital advertising, a blog for sharing content, and promotional rally kits to pass out at campgrounds.
Brand Relaunch
What if we relaunched an RV brand without showing the RV at all?
Fathom’s campaign to relaunch the Monaco brand highlights the promise of the new and better things to come to the RV industry and Monaco’s buyers. In this work, we avoided traditional product-focused ads to demonstrate Monaco’s new way of doing business through a “paint-by-numbers” visual treatment that captures the possibility of each individual’s journey.
