National Texting Championship

What if we turned a product demonstration into a national contest?

Fathom developed the “LG National Texting Championship” to help LG Mobile stay ahead in the highly competitive handset market, and to increase purchase intent among the most influential buyers of cell phones: tweens and teens. This program has become a valued proprietary platform for LG and a mainstay of their marketing mix over the past four years, and has also been exported to 15 other regions around the world.