Activations
What if instead of advertising to kids, we simply invited them to come out and play?
Since 2001, when Hasbro needed breakthrough, innovative marketing solutions to get both trade and end buyers excited and talking about their brands, they’ve turned to Fathom for experiential, non-traditional solutions on behalf of brands like Tonka, Littlest Pet Shop, Weebles, Nerf and more.
BotCon
What if we enhanced Hasbro's annual Transformers convention by making their fans' dreams come true?
Working with Hasbro for the 2010 BotCon show, Fathom created an interactive footprint that enabled Transformers zealots of all ages to participate in an enclosed, lifelike combat environment, where they used Nerf blasters to fire away at Decepticon targets that popped out of hiding amid dramatic lighting and sound effects.
