The Glades Launch
What if we promoted a new TV series with...a book?
Fathom’s idea to build awareness, buzz and tune-in for A&E’s scripted drama series, The Glades, was to turn the show’s premiere script into a book. The idea amplified further when Fathom negotiated a partnership deal between A&E and Barnes & Noble that enabled A&E to reach roughly 50 million B&N readers. The show’s premiere episode broke ratings records for A&E dramas.