GO DEEP

ABOUT

Ad agency.

Event and content producers.

Direct marketers.

Brand strategists.

...we've been called (and have created) a lot of different things since we got started in 2001. So when we talk about ourselves, we prefer to stick to how we work, which is smart and fast. We Go Deep: coming up with lots of ideas quickly and rapid-prototyping them to see what works best. And we invite clients to the process the whole way through. See where it's taken us.

WORK

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WORK

By Client

A&E

To build awareness, buzz and tune-in for A&E's scripted drama series, The Glades, we turned the show's premiere script into a book, and amplified the idea by negotiating a partnership with Barnes & Noble that enabled A&E to reach roughly 50 million B&N readers. The show's premiere episode broke ratings records for A&E dramas.

  • AIU

    Our "Serious U" campaign brings to life AIU's key technology benefits through humorous TV and web content, each acknowledging that when you're serious about your degree, life can get a little ridiculous. This campaign and its unique voice has allowed AIU's message to break through typical online university marketing while building awareness and market share for the brand.

  • ENERGY IMPACT ILLINOIS

    To remind homeowners that they have the power to lower their home energy bills, we created two characters named "Big Bill" and "Little Bill." This odd couple used humor to give homeowners the extra push they need to complete energy updates in their home, use less energy and ward off a "Big Bill."

  • FARROW AND BALL

    When premium paint and wallpaper brand Farrow & Ball wanted to create buzz around a new store opening, we chose to do it by showing their true colors. We dropped off outreach kits for neighboring homes and stores, created out of home ads to invite people in, and wrapped the entire Upper East Side building containing the storefront in one of their newest wallpaper patterns.

  • GATORADE

    Gatorade's G-Series was created for performance athletes to consume before, during and after sport, so we re-imagined the place where athletes go before, during and after training and games, creating a professional-style, mobile locker room that toured high schools nationwide to directly engage and educate young, influential performance athletes on the benefits of the new G-Series product lineup.

  • HASBRO

    We've been creating non-traditional experiences for Hasbro's brands, including Tonka, Littlest Pet Shop, Weebles, Transformers, Nerf and more, since 2001. These interactive footprints and events have gotten both the trade and consumer excited about the brands in a new way.

  • HTC

    The HTC Status Social – A Night Worth Sharing, which included a performance by Usher, thrilled fans both at the live event in LA and during the streaming party on Facebook. Celeb guests posted to their Facebook fan pages throughout the event. Their collective efforts reached a massive audience and secured coverage in various Hollywood media outlets.

  • IADT

    We created a new brand idea for IADT that was as sophisticated as its new design and technology curriculum: offering the promise of becoming a new breed of creative professional

  • INTERNATIONAL

    To reverse owner-operators' negative perceptions of International Truck as a boring fleet-buyer's brand, we created a documentary film that celebrated the dedication and sacrifice of independent truckers. The film premiered at a truckers-only "tread carpet" event and was distributed through online, social media and at truck stops all over the country. The program was a key catalyst in reversing negative brand perceptions and increasing International's share of market by 5%.

  • KNOLL

    To support the launch of Knoll's new Generation seating product, we broke category norms by treating the new product as a distinct brand within the office furniture category. We built a brand and communications launch program around the insight that office workers can, and should, "Sit how they want."

  • LE CORDON BLEU

    Unlike other culinary schools that focus solely on beautiful food and pristine appearances, our "Bleu Is" campaign for Le Cordon Bleu takes a step back and gets to what really matters in the culinary arts – passion and commitment. This honest portrayal of life behind the kitchen doors shows what's required to become a proud Le Cordon Bleu graduate and encourages students to rise to the challenge.

  • LG

    To help LG Mobile stay ahead in the highly competitive handset market, and to increase purchase intent among the most influential buyers of cell phones: tweens and teens, we went beyond a product demo, to create the "LG National Texting Championship." This program has become a valued proprietary platform for LG and a mainstay of their marketing mix over the past four years, and has also been exported to 15 other regions around the world.

  • MONTENEGRO

    The number-one-selling amaro in Italy sought a new life in America, and we created it from the brand up. An exclusive trade event and bartender steering committee led by top mixologist Jason Litrell kicked off a year-long launch campaign that'll take place in bars, online and in social media, with the goal of making this Italian tradition a must-drink for sophisticated sippers in America, too.

  • NBC Universal

    Illegal downloading of digital content has huge criminal and economic consequences -- a major concern for media and entertainment creators -- but it can be a tough issue for average citizens to get behind. We made it personal, by connecting the crime to the real potential of lost jobs for nearly 1 million New Yorkers.

  • Optimum

    We're extending Optimum's brand vision of Honest Connections to a direct marketing strategy and campaigns, further exploring and defining their brand voice, look and feel across multiple segments, including general market and multicultural residential, business acquisition and subscriber retention. We're proving that when it comes to selling TV, phone and internet, addressing it with a wink is what works.

  • Propel

    Ten years after Propel debuted as "How Gatorade does water," and after a detour through lifestyle water territory, it was time to bring the brand back to its fitness roots. We partnered with Pepsi's Propel brand team to reintroduce the product as the water for hardcore workouts. In an integrated campaign, we rejected the category standard of glamorized fitness, instead celebrating how it really feels when real people really work out.

  • Tony Awards

    One night a year, the Tony Awards telecast transforms every home in America into the best theater on Broadway. In three years' worth of Tony Awards branding campaigns, we acknowledged the role of this iconic show, creating everything from logos to ticket packages to advertising.

  • Yo Crunch

    Armed with the insight to target a segment previously ignored in the competitive yogurt category—moms looking for fun, nutritious family snacks— we decided to combat "big" with "smart", putting YoCrunch's relatively small budget to hard work in an all-digital communications plan. We focused on social media, digital advertising, online gaming and ongoing influencer outreach. In the first two months alone, the Crunch Bunch took off: Facebook fans increased from less than 3,000 to over 100,000.

  • CONTACT

    NEW YORK

    437 Madison Avenue, 20th floor
    New York, NY 10022 Map
    212 817 6600

    CHICAGO

    200 E Randolph Street, 37th floor
    Chicago, IL 60601 Map
    312 552 6900

    LOS ANGELES

    10960 Wilshire Boulevard, Suite 1600
    Los Angeles, CA 90024 Map
    310 907 1666

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